The Importance of New Customer Acquisition

Regular customers are the lifeblood of your business. Many return month after month, adding revenue to your coffers, as long as you are keeping them satisfied and meeting their needs.

But your regular customer base will shrink 15 to 20% every year, even if you are keeping them satisfied and meeting their needs. Why does this happen? Some customers will move out of the area due to an employment opportunity, a transfer, retirement, or other reason. Some will become unemployed and financially unable to patronize your restaurant. Some will suffer some other financial hardships such as a drop in salary or an investment that went bad. Some will suffer a serious illness or die. There are a variety of reasons and you may personally be familiar with many of them.

How does a restaurant owner compensate for this continuous erosion in their customer base? You must acquire new customers to fill the void - many of which will become regular customers, as long as you are keeping them satisfied and meeting their needs.

Without new customer acquisition, restaurant owners have a very hard time growing their sales and they run the risk of falling sales that can eventually close their doors.

But the restaurant business is often a business of small margins so advertising dollars are limited. The smart restaurant owners seek advertising opportunities that maximize their return on investment. How is this done? It is done by reaching the people that are actively looking for your services. Every day, thousands of people are looking for a good restaurant to try out. Where do you think many of them look? You're right! Many of them come to luv2eat.com where it is fast and easy to find the restaurant they are looking for.

If your restaurant isn't featured in the Luv2eat Restaurant Guide, all of those people searching in luv2eat.com for a restaurant will end up patronizing one of your competitors. Do you want these highly targeted customers rewarding you or one of your competitors with their patronage and loyalty?

Get listed in luv2eat.com today so that you too can benefit from all of those high potential customers looking for a great restaurant.